British Brand Durex - Free Essay Example

Sample details Pages: 2 Words: 676 Downloads: 1 Date added: 2017/09/26 Category Advertising Essay Type Argumentative essay Tags: Innovation Essay Did you like this example? Durex is an established British brand manufacturing by SSL International. The name Durex refers to the short terms of â€Å"Durability, Reliability and Excellence. † (Durex, 2010) Durex aims to be highly innovation and socially responsible which have made Durex the world’s No 1 condom manufacturer. The company is the leader of the market in more than 40 countries and recognized internationally as a premium condom brand in terms of quality, safety and reliability. For Durex vision, it concerns on both quality and innovation. Durex, 2010) Durex has a serious and complex process in testing their condom samples. If one of the samples does not meet the standard, the whole batch of 432 thousands of condoms will be disposed. With that, it guarantees each of the condoms they sold is reliable and remains the best quality. (Durex, 2010) In addition, they frequently make product testing and undertake various researches in order to improve their products and explore new pro duct area through understanding the new trend of customer behaviors. Durex, 2010) Sexual Wellbeing Survey is one of the methods they use to understand customers needs and values. (Durex, 2010) Durex has a variety range of condoms that are not only aims to provide protection against STIs and unwanted pregnancies, but also provide a more enhanced sexual experience. Thus, the company’s primary audiences are aged 18 to 35 on the basis of they have different sexual needs and the sexual behavior is high. The target market was chosen based on few segmentation bases. In assessing target audience media consumption, consumer aged in the 18 to 35 would be able to be reached most effectively through print media on magazine and websites. 40 to 53. 2 % of this aged group is enjoying buying magazines (Asteroid, 2008). The reason of using magazine and website is because they have the greatest reach, highest impacts, with low cost. Besides, more than 35 % of this aged group would use coupo ns found in magazines or on packets (Asteroid, 2008). Thus, Durex could distribute cash coupons to them with the magazines to increase sales. According to Asteroid, of all the population in Australia, 56% are aged between 16 to 35 years old. In Australia, only 6% (200,000) of the Australian married women who are within the reproductive age use condoms for contraceptive. (Population report, 1999) Through the statics, it shows that customers with married status prefer not to use condom during their sex act in Australia. Base on the statistics, consumer age 20 to 35 singles or couples would be a better target market. Consumers who aged 20 to 24 have 25. 7% are partner and no children; consumers aged 25 to 29 who are singles and couples are 36. % (Asteroid, 2008). They are all well educated and usually earn high incomes in professional, white collar which have understanding and knowledge on using condom. They are living in cosmopolitan lifestyle with very active social lives. 57. 7 o f consumer who aged 20 to 34 are more likely to be in the AB quintile (Asteroid, 2008). According to Asteroid, it indicated that for women lifestyle magazines, Cleo and Cosmopolitan would appeal the most. For men lifestyle magazine, Men Health and men style would appeal the most. Television advertising promoting the brand, place advertisement within the 9:30 to midnight period would be most common amongst this particular age group. On the attitude basis, 50 to 60% of target audiences agree to the statement of â€Å"I trust well known brands better than the stores’ own. † And â€Å"I have favorite brands for most things I buy and I trend to stick to them† which indicate that target audiences are more likely to stick to Durex since it have a strong well known brand image. Also, 78. 4% believed that quality was more important than price (Asteroid, 2008). Although Durex becomes one of the biggest condom brands in the world with 73% market share, it grows even bigger recently. (Popsop, 2008) Durex starts to reposition their brand image with extra elements, joy. (Popsop, 2008) Through the introduction of the sex toys and new condoms as well as the new product line, Durex play, the sales has further increased by 10% and the global market share has increase 30% in US and Eastern Europe. (The Independent business, 2005) In addition, it remains the no 1 in 8 countries and no 2 in 5 countries. (The independent, 2005) Don’t waste time! Our writers will create an original "British Brand Durex" essay for you Create order

Poverty And Its Effects On The International Landscape Of...

The variations in living standard among people from place to place and from time to time have always existed. Greed, injustice and inequality are the three sides of the triangle of poverty and wherever we see them, poverty is always there. Humans cannot overcome a serious problem such as poverty without addressing those three main causes. Even this problem is worldwide; it varies from one area to another. It is higher in areas which were colonized for a long time before such as Africa, Asia and Latin America than other areas which were not colonized for a long time such as Europe and America. We cannot imagine the swift change that happens in the last century in poverty. Surprisingly, it is only one percent of the population that controls most of the international financial assets, creating a massive change in the international landscape of poverty. It is interesting, but not surprising, to see today with modern thinking and technological progress, poverty is still growing to threat en our existence and it will not go away anytime soon without addressing the three sides of its triangle which are greed, injustice and inequality. Crucially, mobilizing an international movement with clear goals such as fighting against greed, injustice and inequality within the frame of ethics and moral values, and using modern thinking and technology to create more jobs, to establish organizations for charities and donations, and to increase the gross income forShow MoreRelatedSummary Of Judith Wrights Boora Ring1484 Words   |  6 Pagessimilarity in the concerns some forty years later. 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Readings of O’Connor, Rank, Wacquant, Fording, Soss, Schram, Katz, Iceland, and Gans adequately summated the topic of modern poverty and economic inequality in the UnitedRead MoreGlobalization Of Food During The United States Of America, People Take Food For Granted1626 Words   |  7 Pagesadvances in farming techniques developed to produce food year round, due to strong states of government, with policies that empower this to be true. The lack of government involvement in Malawian farms is the predominant reason for a constant state of poverty. In other parts of the world, the technology for farming hasn’t had any advances in many years. Third world countries such as Malawi, have been farming without modern equipment for centuries. In the book â€Å"The Boy Who Harnessed the Wind† by WilliamRead MoreBenefits Of Natural Heritage Conservation For The Health Of The People, Environment And Economic Development1285 Words   |  6 Pagescontribute to poverty alleviation. 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Due to her design’s lack of continuous philosophy, it is perceivedRead MoreEcotourism in South Africa1327 Words   |  6 Pagesexpense. Mining, fracking, expansion of living areas and big game hunting all benefit the economy. Unfortunately, each have detrimental effects on the land and animals. According to WildlifeExtra.com, big game hunting contributes to .04% of the country’s GDP, but overhunting contributes to a growing number of endangered species. According to the International Union for Conservation of Nature’s website, eleven of the 229 mammal species in South Africa remain endangered, fifteen vulnerable, and

Keat’s Longfellow Analysis Free Essays

Jasmine Carter Mr. Gillet A. P. We will write a custom essay sample on Keat’s Longfellow Analysis or any similar topic only for you Order Now Literature September 20, 2012 Keats and Longfellow Both Keats and Longfellow were poets during the Romantic period. The two compose poems in which they reflect on their inability to live up to their creative potential and the idea that death could intervene at any moment. Longfellow is disappointed in his failures and sees comfort in the past rather than an uncertain future. Moreover, Keats fears he won’t accomplish all that he wants, but sees possibility and realizes his grievous goals won’t be important after death. While Longfellow’s tone is fearful, Keats’ is appreciative and hopeful about what life has to offer right now. In both poems, the poets use the literary devices parallelism and symbolism, to depict their particular situation in their own lives, while also using diction with characteristics of romantic poetry, reflecting their time period. The two poets of â€Å"When I Have Fears† and â€Å"Mezzo Cammin† tell their fear of not attaining what they want in life through the use of parallelism. Keats uses parallelism by starting his first quatrain, as well as the other two, with the word â€Å"when†, conveying that time is moving forward in his life. The use of this word also delivers the idea Keats’s youthfulness during the time he wrote this poem, and illustrates his fear of not showing others his writing potential before he is â€Å"[ceased to be]†. Longfellow uses parallelism in line 9, telling readers he’s â€Å"halfway up the hill† and that he only â€Å"[sees] the past†. The use of this parallelism depicts his older age and his views on the little time he has left to accomplish something major. Both Keats and Longfellow bring forth their ages to get their readers to realize there is not much time left in life, and they must make a choice to do something worthwhile before it is too late. The second sections of the two poems draw attention to the differences in each situation. The two poets use symbolism of something dark; Keats using the symbol of â€Å"the night’s starred face†, while Longfellow uses the symbol of â€Å"a city in the twilight dim and vast†. Both symbols are used to convey that darkness is equivalent to future’s mysteries. The difference in this is that Keats has a positive outlook on the mysteries his future holds, whereas Longfellow finds comfort in his past and fear in his uncertain future. Longfellow’s fears have stopped him from accomplishing greatness all together, in something such as â€Å"[building] some tower of song†. On the other hand, Keats has taken full advantage of the time he’s had and is only slightly frightened that he does not have time to achieve his greatness. Poets in the romantic period felt strongly that literature and nature had the effect to move people. Keats and Longfellow utilize diction characteristics of their romantic style of poetry. In the couplet of â€Å"Mezzo Cammin†, Longfellow declares he â€Å"[hears an autumnal blast above him]†, referring to the way nature makes him feel. In this case, nature moves him in a negative way; conveying his old age, sickness and, most commonly, the death in which he believes is only getting closer. Although it is not used in Keats’ couplet, he uses the word â€Å"behold† to depict that he sees greatness in his writing and how it would move him, in a positive way, if he accomplished his goal of being a famous poet. In the couplet of â€Å"When I Have Fears†, we see that Keats believe without beholding greatness, he will be moved in a negative way, (i. e. â€Å"nothingness†). In both poems â€Å"When I Have Fears† and â€Å"Mezzo Cammin†, the poets use the poetic devises parallelism, symbolism and diction with hints of romantic style, to reveal the theme that death only comes closer, but what you do in the time you have left is strictly your choice. The two sonnets, written during the Romantic period, bring forth that outlooks on life can be both negative and positive. They convey the idea that no matter what age you are, there is always some feeling of the fear of death in all of us. How to cite Keat’s Longfellow Analysis, Essay examples

Technical Style Essay Sample free essay sample

Why is proficient manner of import to concern and workplace communicating? Clarity in any type of communicating manner conveys a sense of greater apprehension on the side of the communicator and a greater regard for the communicator on the side of the hearer. On the other manus. the less we know about something. and the lupus erythematosus we try to understand the proficient manner familiar to our audience. the less regard we will have from that audience. In concern and workplace. it is of import to familiarise ourselves with the proficient manner of communicating of our audience to show cognition of that peculiar field and pass on efficaciously with the intended audience in the field we are pass oning to. Most proficient communicating is by and large used to convey thoughts or constructs to the audience. It is the communicator’s duty to cognize and understand the vocabulary. slang and acronyms associated with that peculiar concern field or workplace he or she addresses every bit good as understanding them good plenty to utilize them right. We will write a custom essay sample on Technical Style Essay Sample or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page I have a relation who is a librarian. Librarians and the field of Library Science is good known for their broad use of acronyms. When they speak to other bibliothecs. there is small or no account necessary when utilizing footings such as CCLA. LIS. ALA. so if a individual were to talk to Librarians. for illustration at an American Library Association ( ALA ) . it would be the speaker’s duty to familiarise themselves with the proficient footings in this field prior to any presentation they plan to give in this field. There are times when one word can bespeak a peculiar thing for those outside a field or profession while it can stand for an wholly different thing and significance for persons within a certain workplace or concern. For all of the above grounds that I have listed and others I have non listed. one’s competence in proficient manner is really of import in one’s concern and workplace communications.

Blood Brothers production Essay Example For Students

Blood Brothers production Essay We were assigned the task of creating a Drama improvisation based on the Blood Brothers production we had already seen on the 18th June 2004. As it had been six months since we viewed the performance at the Churchill Theatre we sat as a group and recalled the events of the play. While we recalled what we had witnessed, we also discussed certain scenes that had great significance in the play i. e. when Mickey was robbing the house with his brother Sam and the scene in which Eddie and Linda show their affections towards each other. We then discussed the drama techniques used in these scenes and the effect it had on the audience. Once we analysed this into detail we then discussed the main themes apparent in the Blood Brothers play. We all agreed that the central theme of the play is injustice of the British class system and the prejudices it creates. The main idea that Willy Russell (the writer) is trying to portray to the audience is that the system leads to those of working class and underclass backgrounds have significantly reduced life chances and opportunities compared to those of middle and upper class descent. Russell proved and emphasised his point by demonstrating his point of view using identical twins. By Russell using identical twins with a therefore near genetic make up he proves that by them being brought up in two different environments, one becomes an extremely successful public figure and the other is forced into crime. However though the British class system is the core issue explored in the production, many more themes are used and explored to influence the characters. In my personal opinion I feel that the most significant theme (excluding the British class system) is the use of superstition throughout the play. I thought this was extremely effective as it was unique and extremely creative, allowing for scenes to have a more exciting twist, for example the shoes on the table. The tension also created dramatic tension, predictions and irony. Another important themes explored is the issue of how friendships develop and change over a period of time and how family relationships can prove to be destructive. This was shown in the deterioration of Mickey after being lured into crime by his brother. However the most significant way this was shown was in how a mothers love proved to be destructive to both Mickey and Eddie. Other themes that are explored apparent in Blood Brothers include; Drugs   Guilt A love story ending in tragedy Once we had reacquainted ourselves with Blood Brothers, our drama teacher explained into detail exactly what we had to do with our improvisation. We had to create a prepared and organised improvisation based on the Blood Brothers production. We were told that it did not have to be based around the same storyline but instead our own performance should rather be based on one or more of the same themes evident in Blood Brothers. My drama teacher then put us all into groups ranging from 5-7 people. I was extremely lucky to be placed in a group with all the members being friends and strong actors, I also felt extremely lucky as the group of people I was with are all strong minded and usually contribute many opinions and ideas. My own group originally consisted of five people which were; Emma, Stephanie, Megan, Adrian and myself however a sixth member was later added to our group; Marian. Once we had finished our class discussion we were able to leave and start our group planning. .uafe0a31c5ebe82356628ddfd826e6cde , .uafe0a31c5ebe82356628ddfd826e6cde .postImageUrl , .uafe0a31c5ebe82356628ddfd826e6cde .centered-text-area { min-height: 80px; position: relative; } .uafe0a31c5ebe82356628ddfd826e6cde , .uafe0a31c5ebe82356628ddfd826e6cde:hover , .uafe0a31c5ebe82356628ddfd826e6cde:visited , .uafe0a31c5ebe82356628ddfd826e6cde:active { border:0!important; } .uafe0a31c5ebe82356628ddfd826e6cde .clearfix:after { content: ""; display: table; clear: both; } .uafe0a31c5ebe82356628ddfd826e6cde { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .uafe0a31c5ebe82356628ddfd826e6cde:active , .uafe0a31c5ebe82356628ddfd826e6cde:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .uafe0a31c5ebe82356628ddfd826e6cde .centered-text-area { width: 100%; position: relative ; } .uafe0a31c5ebe82356628ddfd826e6cde .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .uafe0a31c5ebe82356628ddfd826e6cde .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .uafe0a31c5ebe82356628ddfd826e6cde .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .uafe0a31c5ebe82356628ddfd826e6cde:hover .ctaButton { background-color: #34495E!important; } .uafe0a31c5ebe82356628ddfd826e6cde .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .uafe0a31c5ebe82356628ddfd826e6cde .uafe0a31c5ebe82356628ddfd826e6cde-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .uafe0a31c5ebe82356628ddfd826e6cde:after { content: ""; display: block; clear: both; } READ: Marion Isaac McClinton: listening for the music EssayMy group and I discussed all of our ideas together and we all agreed that our improvisation would have a central theme of superstition backed up with other main themes of a tragic love story, changing friendships, guilt and fate. We also decided that our play would have more peripheral themes involved in it like drugs and deceit. We decided that the storyline to include these scenes would be a story about high school teenagers whose lives are all connected into adulthood. This storyline is similar to the relationship between Mickey, Eddie and Linda in Blood Brothers. With this storyline we decided that there would be two distinct friendship groups; myself and Emma being friends, Stephanie and Megan being friends and with Adrian being Emmas boyfriend. We decided that we would show how Emma and Adrians relationship fell apart after she caught him heading towards a bedroom with Stephanie. Our storyline then later developed from there with the improvisation then fast forward into adulthood, beginning with the audience being shown what career each character ended up in. From this outline we intended for the audience to see how each character and friendship has changed and fallen apart. Adrian adopted the role as Emmas Boyfriend during their teenage years, however through fate, Adrian ends up marring Stephanie. Stephanie adopts the role of a teenage girl who is in love with Adrian and is determined to sabotage his relationship with Megans help, however when all the characters become adults she ends up marrying Adrian. Megan adopts the role as Stephanies best friend; she is also in love with Adrian and supports Stephanie in her plan to destroy Adrian and Emmas relationship. Emma plays the role of Adrians teenage girlfriend and is also Stephanies arch rival. Marian plays the role of a D-J during her teenage years and also adopts the two roles of a police officer and a councillor during her adulthood. I personally adopted the role of Emmas best friend and sidekick during my characters teenage years but then later become a drug dealer. With each character our aim was to show how they all turned due to the way they were influenced while they were younger. Before we performed our improvisation we were assigned the task of choosing three tableaux that we felt were the most influential and significant scenes in our improvisation to show to the class. Once we showed each tableau to the audience we had to thought track each person. The first tableaux we chose was the party scene in which myself, Megan and Emma are in a dancing line and looking on at Stephanie and Adrian heading to the bedroom. We used this scene as our first tableaux as it was the final scene in which we are teenagers and in a sense also makes the audience think about what effect Stephanie and Adrians actions will have on everyone in the future. Our second tableaux showed the audience what each person had achieved through their job status. In this tableaux Adrian was a counsellor, Megan was a secretary, Stephanie became a barmaid, Marian was a police officer (chasing Emma) and I was a drug dealer. To emphasise the effect we were trying to create we included the use of levels to show the differences in status between each character. I felt that this added to our tableau giving it a great edge as well as great stage craft and spacing. Our final tableau was from the scene between Stephanie and Megan at Stephanies house. The tableaux we took from this scene was when Megan smashed Stephanies mirror. This tableau is the most important as the smashing of the mirror marks the change of events in the lives of everyone. This tableau can be compared to the shoes on the table scene between Mrs Johnston and Mrs Lyons as superstition becomes the most prominent theme in both. After we had all shown our three tableaux to the class, we sat as a group and discussed each groups tableauxs and what we all found effective. In our improvisation we decided that our opening scene would also be the same as our final scene; this scene also acts as comparison to the Blood Brothers production as both performances have identical first and final scenes.

Separate Peace By John Knowels Essays - Phillips Exeter Academy

Separate Peace By John Knowels Dealing with enemies has been a problem ever since the beginning of time. In A Separate Peace by John Knowels, the value of dealing with your feelings and dealing with your enemies is shown by Gene Forester, a student in Devon during World War 2 dealing with few human enemies, but his emotions create a nemesis far greater than any human enemy. "I never killed anybody," Gene had commented later in his adulthood, "And I never developed an intense level of hatred for the enemy. Because my war ended before I ever put on a uniform; I was on active duty all my time at Devon; I killed my enemy there." Now about the enemies that Gene had put into his own life. Gene had a best friend, his name was Finny, they were roommates and did many activities together. Finny was never the source, but the core of most of Gene's feelings, both good and bad. First, one of the biggest problems that Gene had, that is jealousy. Gene was jealous of Finny's confidency, openness, modesty, superb athletic abilities, his natural leadership skills, his ability to deal with stress easily, his care free attitude, his people skills and, of course, his good looks. Early in the story Finny demonstrated his openness by when asked for his height, he said 5 foot, 8 inches, while Gene replies 5 foot, 9 inches. Finny pointed out that they were the same height and you shouldn't be ashamed to tell anybody your real height. Later that day, they skip dinner to go swimming in the river, by Finny's choice, and are asked where they were on return. Finny quickly replied that they were swimming in the river, something that is forbidden, right down to the last detail, and they got away with it. Gene said that the rules are very bent during the summer session, but it was actually Finny's people skills that had kept them out of trouble. Finny was very bold, as Gene many a time wished he was, on one occasion Finny wore a bright pink shirt "symbolizing the first U.S. bombing in Europe. Gene called him a "faerie" but really envied him. Later Finny wore the school tie as a belt and when questioned he claimed that it represented "Devon in the war." Gene was hopeingly awaiting a scolding for Finny, but again, he got in no trouble. Another day the two were walking and came across a plaque near the pool claiming that A. Hopkins Parker held the record for swimming across the pool the fastest, Finny took one look at and thought he could beat it, so without any practice at all he plunged into the pool, Gene timed him and he beat it, just like that. Gene wanted to get an official scorekeeper so Finny could get a plaque but Finny said "no, in my head I know that I did it, that's all that matters," thus demonstrating that Finny is very modest and secure. The next day Gene and Finny went to the beach, which wasn't allowed. This was done at Finny's request, Gene was going to study for a test, but he felt that he can't say no to Finny so hey went. At the beach Gene noticed a lot of people looking at them, he knew they were looking at Finny because of his well built body and his golden tan but Finny said that they were looking at Gene. Before they return, Finny calls Gene his "best pal" and Gene wanted to reply, but he wasn't sure about it himself and he also has a hard time expressing his true feelings. That was his first enemy, now the next, anger. Gene's anger isn't too bad alone but when jealousy and anger are lurking in the same domain, they prove to be a deadly combination. Gene was angry about such things as Finny's ability not to get in trouble, and Gene's unwillingness to say "no" to Finny, but the real war started when he got the idea that because Finny has low grades, he wanted to lower Gene's grades as well so he will better than Gene. Gene believed that Finny was trying to wreak his studies with games, an organization they had formed-the Secret Suicide Society, going to the beach and all this "you're my best friend stuff." Other than that, there is little anger between Finny and Gene. One day, Finny wanted Gene to come jump off a high limb

staderized tests essays

staderized tests essays Standardized tests are intended to give a general measure of students' performance. Standardized testing means administrating the same test in the same way to two or more pupils. Since large numbers of students throughout the country take the same test, they give educators a common assess or "standard" of measure. Educators use these standardized tests to tell how well school programs are succeeding or to give themselves a picture of the skills and abilities of today's students. Some popular tests include the California Achievement Tests (the CAT), the Stanford Achievement Test, the Iowa Test of Basic Skills (the ITBS), and the Stanford-Binet Intelligence Scale. These test are usually given to fourth, eighth and twelfth graders. These tests measure your knowledge in math, reading, science, and spelling. The issue that is concerning the general public today is if this test should become a mile stone and determine if a student should progress on to the next level of education. These te sts should be made mandatory for all students in primary and secondary public schools to take. These test results and the results of other students will be a helpful way to decide the effectiveness of the educational programs in which they attend. Standardized tests can help teachers develop programs that suit students' achievement levels in each subject area, such as reading, math, language skills, spelling, or science. These tests will help the students in the areas that they need help in instead of sliding throughout school lacking the help they need. These tests will create it so each student in public schools can have equivalent education. Standardized tests are the best form to help determine students that need help in different subject matters. The primary object to look at is how beneficial this could be. In recent studies done at Cornell University a study was done on States that used Standardized testing. The research found that the state of Ver...